Monday, October 17, 2011

land rover logo

The Rover Group plc was the name given in 1986 to the British state-owned vehicle manufacturer previously known as British Leyland or BL. Owned by British Aerospace from 1988 to 1994, when it was sold to BMW, the Group was broken up in 2000 with the Rover and MG marques being acquired by the MG Rover Group.

Although the Rover 800 went on sale shortly after Austin Rover became the Rover Group, it had actually been developed entirely by Austin Rover and was a result of the final new model development by BL - it was developed in conjunction with Honda. It sold well among buyers in the executive market, with a facelift in 1991 keeping its appeal reasonably fresh. However, it stagnated after a replacement targeted for the 1992 model year was cancelled. Many of its duties as a flagship were performed by the 600. By its demise in late 1998, it was looking considerably dated.
The Rover Group's first significant new car launch was the Rover 200, which was introduced in October 1989. Unlike its predecessor, it was a three- or five-door hatchback instead of a four-door saloon. It used a new range of 16-valve K Series petrol engines as well as a Peugeot 1.9 diesel and 1.8 turbodiesel both fitted to the Phase 1 Peugeot 405.[citation needed] Sales were stronger than its successors, and its launch coincided with a winding-down in production of the similarly-sized Maestro, which finally ceased production at the end of 1994 having spent the final years of its life as a budget alternative to the more upmarket Rover 200. Coupe and cabriolet versions of the 200 were later sold, and these were sold alongside the all-new 1995 model and continued until that model was upgraded to become the Rover 25 in 1999. The 1989 Rover 200 was a strong seller throughout its life and its successor continued this trend, though its final year of production (1999) saw a significant dip in sales. These strong sales were not as high as the ever-popular Ford Escort and Vauxhall Astra.[citation needed] The Rover 200 had actually been around since 1988 as the Longbridge-built Honda Concerto, which offered a higher level of equipment but only achieved a fraction of its sales.

At the beginning of 1990, Rover launched the Rover 400 range. The 400 was essentially a four-door version of the 200 hatchback, but was slightly longer and offered more stowage space. It was sold as an alternative to the likes of the Ford Sierra and Vauxhall Cavalier, but was never able to match the success of these cars. An estate version of the 400 was launched in 1994, and continued alongside the all-new Honda Civic-based model that was launched the following year. The 1995 Rover 400 was a more substantial and popular alternative to other large family cars than its successor was, offering impressive equipment levels, but a relative shortage of interior space because it was nearer in size to cars in the next category down. The Rover 400 was facelifted in 1999 to become the Rover 45, and at the same time the estate version of the original 400 was dropped.
May 1990 saw Rover give the decade-old Metro a major reworking, which most notably included internal and external restyling, as well as new 1.1 and 1.4 K-Series petrol engines. The new Metro offered some of the best standards of specification in any supermini at the time,[citation needed] and it sold well until being replaced by the Rover 100 (essentially another update of the original 1980 design) in late 1994. The Rover 100 remained in production for three years, selling reasonably well, until it was discontinued after a dismal crash test performance that saw demand fall dramatically.




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